Time again, we hear the biggest challenge in the medical billing outsourcing industry is simply convincing physicians it would be a good idea to outsource their medical billing and coding to a medical billing company. Some physicians have been burned by doing business with medical billing companies that may have very good intentions and promised great results, but simply didn’t have the on the job experience to handle the myriad of unusual circumstances, unexpected situations, and fast moving changes (some coding numbers can change many times in one year, and a wrong coding number means delays in reimbursements) that can occur in this industry. Outsourcing medical billing is a huge …